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Customer Service Work, on the Phones and at the Counter

Customer service covers two jobs that barely resemble each other. One is the contact centre, where you work a queue and get measured on how you handle it. The other is the counter or the service desk inside a wider admin role, where the same person also files, books and invoices. The clerical side advertised about 9,100 roles in June 2026, and the contact centre side advertised about 1,400. Open Colleges runs the course below. It's the customer engagement stream of a Cert III in Business, and it carries national recognition.

Online job ads · June 2026
10,460last month
Phone and counter roles advertised nationally
Contact centre ads down 11.8% from a year earlier
Demand
Easing
Clerical and contact centre ads came to 10,460 in June 2026
Outlook to 2035
+8 to 19%
Both sides projected to grow through 2035
Shortage list 2025
Balanced
Every rating came back balanced for 2025
The way in
Cert I
Formally a Certificate I, practically a Certificate III
Internet Vacancy Index · Jobs and Skills Australia

Are these jobs in demand?

The two sides of this field move at different speeds, so it helps to look at them one at a time. Clerical work carried about 9,100 ads in June 2026, and that count was down 8.5% from a year earlier. Contact centre roles are a much smaller market at about 1,400, and that one was down 11.8% from a year earlier. What this means in practice is simple enough. An employer with a full inbox gets to be selective. In this field they select on evidence that you can handle a difficult person without losing the thread. A qualification is one form of that evidence. Retail and hospitality history is another.

10,460
Monthly online job ads, combined across general clerk, call or contact centre workers, July 2023 to June 2026 (ANZSCO 5311, 5411)
Employment projections · Jobs and Skills Australia

Where is this heading?

Look ten years ahead and the two sides separate again. General clerical work is enormous, with about 300,000 people in it, and the official outlook has that number up 19% over the decade, which adds about 56,500 positions by 2035. Contact centre work is far smaller at about 32,000 people, and the projection for it runs up 8.3% over the decade, so it brings in about 2,700 more. Clerical is the stronger grower of the two, and it's also the side that most counter and service desk jobs sit inside. A projection is a statement about an occupation rather than a promise to you, though it does say which way the work is heading.

General clerk+19% by 2035
297,907 today354,461
Call or contact centre workers+8.3% by 2035
32,17234,851
Workforce today (2025)Projected 2035
Occupation Shortage List 2025
No shortage recorded
General Clerk, Call or Contact Centre Team Leader, Call or Contact Centre Operator
Assessed by Jobs and Skills Australia

Is there a shortage?

The 2025 ratings don't record a shortage anywhere in this field. General clerks, contact centre operators and contact centre team leaders were each assessed, and each came back the same way. In plain terms, employers say they can find these people. That's less bad news than a description of the terms you're entering on. It means normal competition, where the difference between two applicants is what they've trained in and what they can show. Customer service also has the awkward property of sounding like something anyone can do, which is exactly why a recognised qualification carries weight on an application.

National register · NCVER enrolments

What gets you in, and where it goes

On paper the first rung is BSB10120, the Certificate I in Workplace Skills, which took 5,310 enrolments during 2024. In practice employers look higher than that. Most of this work is described against a Cert III in Business, and 67,115 people were enrolled in that qualification nationally during 2024. Open Colleges delivers the customer engagement stream of it online, and that's the listing below. Picking the customer engagement stream over the general one signals where you want to work. That tends to matter when somebody is sorting a stack of similar applications.

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Quick answers

Before you enquire

What jobs count as customer service?

Contact centre operators and team leaders on one side, and the counter, reception and service desk roles that sit inside general clerical work on the other. The pace, the hours and the setting differ a lot between them, so it's worth deciding which one you're aiming at.

Is customer service work in demand?

The clerical side is big and the contact centre side is small. In June 2026 they drew about 9,100 and about 1,400 ads respectively, and the outlook has both of them growing through 2035. Short term it's competitive, longer term it holds up.

Do I need a qualification for a contact centre job?

Often not to start, since many centres train new starters themselves. A Cert III still helps you past the first filter. It matters more once you want to move into team leading, or sideways into a broader admin role.

What does the course below actually cover?

It's the customer engagement stream of a Cert III in Business, so the units centre on customer contact rather than general office admin. Open Colleges delivers it online and publishes the full unit list on the course page. Open Colleges was listing it in August 2026.

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Sources: Internet Vacancy Index, latest month June 2026; JSA employment projections, 2025 base year; 2025 Occupation Shortage List; 2024 collection; qualification guides passing the live index gate; qualification guides passing the live index gate. Official statistics describe occupations nationally, not any individual result.