Module 1: Wedding Planning
- Introduction to Weddings
- Planning
- Managing People for a Wedding
- Managing Locations Associated with a Wedding
- Managing the Programme
- Managing Services in Support of a Wedding
- Managing the Wedding Client
- Managing the Wedding Day
- Planning your Wedding Business
- Operating a Wedding Business
This module is designed to give you an introduction to the wedding planning industry and what is involved in successfully planning and managing a wedding, from hiring the band, liaising with the photographer, organising catering, negotiating rates for venues and equipment and much more.
You will also learn about people management and how important your relationships are with your client and your contractors. You will develop skills in how best to work with your clients, to ensure you understand what they want to achieve, manage their expectations and meet their desired outcome.
Module 2: Event Management
- Scope and Nature of Event Management
- Developing the Concept
- Physical and Human Resources
- Marketing an Event
- Financial Management
- Risk Management
- Staging the Event
- After the Event
Designed to provide you with a comprehensive introduction to the event planning industry, this module will teach you how to organise and manage events, parties, concerts, exhibitions, weddings, celebrations and more. This is a module designed to develop knowledge and skills in the planning and management of events, everything from event ideation, to marketing the event, understanding and managing potential risks, managing event budgets, execution and then what happens after the event.
Module 3: Food and Beverage Management
- Human Food and Nutrition
- Cooking
- Kitchen and Food Management
- Planning A Menu
- Alcoholic Beverages
- Tea, Coffee and Non-Alcoholic Beverage
- Scope and Nature Of Catering Services
- Personnel Management
- Management Of Catering Services
This module covers a broad spectrum of topics, from human food and nutrition to the intricacies of cooking and kitchen management. You'll learn the art of menu planning, gain knowledge about alcoholic and non-alcoholic beverages, and understand the scope and nature of various catering services. You'll develop skills in managing teams and learn how to effectively oversee catering operations, ensuring high-quality service delivery. This module is crucial for anyone looking to excel in the event management industry, particularly in areas requiring expertise in food and beverage coordination.
Module 4: Marketing Foundations
- Marketing and the Business
- Scope of Marketing
- Target Marketing
- The Marketing Mix and Managing the Marketing Effort
- Product Presentation and Packaging
- Promotion
- Product Pricing and Distribution
- Customer Service
- Market Research
- Organisation- Structures and Roles
Designed to lay a solid foundation in the field of marketing, this module introduces you to the essential aspects of marketing within a business context, covering everything from the scope of marketing to target marketing strategies. You'll learn about the marketing mix and how to manage marketing efforts effectively, alongside insights into product presentation and packaging. The course also delves into promotion, product pricing and distribution, ensuring you understand how to position products successfully in the market. Essential components like customer service and market research are covered to equip you with the tools needed for informed decision-making. Finally, the module explores organisation structures and roles, highlighting the importance of strategic alignment within marketing teams.
Module 5: Starting a Small Business
- Introduction to Small Business
- The World of Business
- Considering the Alternative
- Understanding Marketing
- Planning
- Record Keeping and Bookkeeping
- Sales Methods
- Budgeting
- Developing a 12-Month Business Plan
- Implementing a Business Plan
- Reviewing Progress in a New Business
- Improving Profitability
This module provides an introduction to the world of small business, exploring various business models and the essentials of marketing. It emphasises the importance of planning, record-keeping, and bookkeeping, and teaches effective sales methods and budgeting techniques. Additionally, you'll learn how to develop a 12-month business plan, review the progress of a new business, and strategies for improving profitability, equipping you with the foundational skills to start and grow a successful business in this dynamic industry.
Module 6: Wedding Photography
- Introduction to Wedding Photography
- Logistical Planning
- Equipment for Wedding Photography
- Photographic Style for Weddings
- Photographic Composition and Posing
- Shooting the Wedding Ceremony
- Shooting the Wedding Reception
- Post Production Wedding Photography
- The Business of Wedding Photography
This module offers a focused approach to mastering wedding photography, blending technical skills with artistic expression. It begins with an introduction to the unique aspects of wedding photography, including logistical planning and the selection of appropriate equipment. It also covers different style options, teaching you how to compose and pose shots effectively, ensuring memorable images of both the wedding ceremony and reception.
Additionally, this module delves into the post-production process, an essential aspect of wedding photography, where you'll learn techniques to refine and enhance your photographs. This module concludes with valuable insights into the business and marketing side of wedding photography, equipping you with the knowledge to not only capture beautiful moments but also to successfully manage and market your wedding photography services.
Module 7: Business Planning
- Introduction to Business Planning
- Focus and Direction
- Legal and Administrative Requirements
- Developing Objectives and Strategies
- Planning for Growth
- Risk Management and Contingencies
- Systems
- Marketing Plans
- Operation Plans
- Human Resource Plans
- Financial Plans
This module offers a comprehensive introduction to business planning, essential for anyone looking to establish or grow a small business. You'll gain insights into setting focus and direction and understanding the legal and administrative requirements necessary for operating a business. It guides you through developing clear objectives and strategies, planning for growth, and the importance of risk management and contingencies. You'll also delve into the creation of effective systems, marketing, operation and human resource plans. Additionally, the module covers the fundamentals of financial planning, ensuring you know how to build a robust business plan, review your business's progress and implement strategies for increased profitability in the dynamic business landscape.