BSB40820 is the nationally recognised Certificate IV behind advertising and marketing professionals work. It has been the current version on the national register since 2020, when it replaced BSB42415. About 1,710 advertising and marketing professionals jobs were advertised in June 2026, down 12.8% on a year earlier.
The signals behind the Certificate IV in Marketing and Communication are mixed, and both sides are worth weighing. Employment is projected to grow through 2035. Job ads in June 2026 were down 12.8% on a year earlier, the official shortage list does not rate its occupations in shortage and enrolments are falling. These are official statistics, not a promise about your result.
Employers are posting fewer advertising and marketing professionals jobs than a year ago. About 1,710 advertising and marketing professionals jobs were advertised online in June 2026, down 12.8% on a year earlier. Over the last 12 months there were about 21,700 job ads, while 8,490 people were training in the qualification nationally (2025). Ads show the market. Enrolments show the pipeline. Neither is a job promise.
Australia's official shortage list rates advertising specialists, market research analysts, marketing specialists, content creator (marketing)s and digital marketing analysts as not in shortage. The 2025 Occupation Shortage List rates Advertising Specialist, Market Research Analyst, Marketing Specialist, Content Creator (Marketing) and Digital Marketing Analyst as not in shortage.
Advertising and marketing professionals jobs are projected to keep growing strongly. Jobs and Skills Australia projections put these occupations at 102,987 workers in May 2025, 115,922 by May 2030 (up 12.6%) and 125,728 by May 2035 (up 22.1%).
Certificate IV in Marketing and Communication graduates find work less often than is typical at Certificate IV level. In the 2025 NCVER Student Outcomes survey, 86.7% were employed or in further study after training. The typical Certificate IV result is 89.9%, across 71 qualifications. Median income after training was $70,500, against $63,400 typical. 87.4% were satisfied with the training, against 87.8% typical. Income here is the survey median about six months after training. It includes part-time work, so it is not the full-time award rate.
Fewer people are enrolling in the Certificate IV in Marketing and Communication than a year ago. Across Australia, 11,810 people enrolled in 2024. In 2025 it was 8,490, down 28.1% in a year. National data for BSB40820 starts in 2021.
The register and the national framework set some of this. Providers set the rest.
State funding for BSB40820 is being verified against official program lists.
Eligibility and student contributions vary by program and provider. The official state listing is the source of truth. In a subsidised place the government pays most of the tuition and you pay a co-contribution set by the program and provider.
The Certificate IV in Marketing and Communication is 12 units: 6 core, plus 6 electives chosen from 25 options on the register.
Providers listed on Get Course offering this qualification or its pathway. Enquire and the provider confirms details directly.
Step into marketing with the BSB40820 Certificate IV.
Earn the BSB40820 Certificate IV in Marketing and Communication online, at your own pace, and build the skills employers look for.
Get Course maps BSB40820 to its occupations using the register’s own outcome wording, shown with ANZSCO codes (here, 2251) so the mapping can be checked. Job advertisement counts come from the Jobs and Skills Australia Internet Vacancy Index and count online ads, not vacancies filled. Enrolment counts come from NCVER Total VET Activity and count people in training, not completions. Outcome benchmarks marked “typical” are medians computed by Get Course across all Certificate IVs in the same NCVER collection; they are derived figures, not official NCVER benchmarks. Funding rows appear only after verification against the official state program list. Source vintages: register training.gov.au, synced 12 September 2026; NCVER Total VET Activity 2025 collection; NCVER Student Outcomes survey 2025 survey; Occupation Shortage List 2025 assessment; employment projections May 2025 to May 2035 release; Jobs and Skills Australia Internet Vacancy Index latest month June 2026; register synced 18 Sept 2026. Page last updated 19 Sept 2026.