Online Course · Marketing

Begin Your Journey Into Marketing and Communication

Thinking about a job where ideas are the work? You cover consumer behaviour, campaigns, social media strategy and presentations. Study fits around the job you already have.

From $66.03per week on a payment plan
No examsportfolios, videos and written tasks
Twelve unitsfrom research to social strategy
Anytimestart date, fully online
AMIaffiliate membership to apply for
At a Glance

Course Snapshot

Study AreaMarketing
Course CodeBSB40820
DeliveryFully online, start anytime
ScheduleNo semesters, no set dates
AssessmentNo exams, ever
PaymentsFrom $66.03 per week
Comes with
  • Industry membership to apply for
  • Units reachable day and night
  • Named trainers on the course
  • Start without waiting for an intake
Who It’s For

Why Do This Course

Marketing Runs On Ideas

Someone has to shape the message and stand behind it.

Already Posting For Work?

Turn ad hoc social posts into a proper strategy.

Fits Around A Job

No timetable, no campus, no waiting for an intake.

Where The Skills Fit

Where These Skills Could Take You

Agencies, in-house teams and research firms all need people at this level. The day is briefs, copy, campaign tracking and client questions.

Marketing Officer

Running campaigns and reporting on how they went.

Market Research Assistant

Gathering and tidying the data behind decisions.

Advertising Account Coordinator

Keeping briefs, deadlines and clients moving.

Media Assistant

Booking, scheduling and checking placements.

Roles where these skills are useful, not promised outcomes. Every role is different, and some need more study or experience.

The Course

What You'll Learn

01
The Industry
How the work is organised and delivered.
Develop and apply knowledge of communications industry
Apply digital solutions to work processes
Apply marketing communication across a convergent industry
02
Getting Heard
Writing, pitching and standing up in the room.
Write complex documents
Articulate, present and debate ideas
Make presentations
03
Reading The Market
Who buys, and why they choose one brand.
Analyse consumer behaviour
Assess marketing opportunities
Undertake marketing activities
04
Campaigns And Growth
Building the plan and the relationships behind it.
Develop a social media strategy
Market new business ventures
Build and maintain business relationships
Included

What You’ll Get

In the Course

  • Consumers, behaviour and opportunity
  • Campaigns, planning and activity
  • Social, strategy from scratch
  • Pitching, documents and presentations

As a Student

  • Self paced, no semesters or set dates
  • No exams, portfolios and written tasks
  • Membership, AMI affiliate application
  • Support, tailored study advice
Why This One

What Makes It Different

Three things that set this one apart.

01
A Membership To Apply For

Finish module one and you can apply to the Australian Marketing Institute.

02
Social Strategy As A Unit

Developing a social media strategy is taught on its own.

03
It Says What It Skips

The course does not teach SEO, analytics or site building.

The Credentials

What You'll Earn

NATIONALLY RECOGNISED

Certificate IV in Marketing and Communication

BSB40820 · Nationally recognised training

The Certificate

You finish with the BSB40820 Certificate IV in Marketing and Communication.

An Industry Membership

Module one opens an application for AMI affiliate membership.

The Level

Certificate IV is the level most marketing officer roles ask for.

Getting Started

How It Works

Step one

Tell Us Your Aim

Agency work, in-house team or your own venture.

Step two

Ask The Questions

An advisor walks you through units and pace.

Step three

Sort Payments

Upfront, weekly plan, or pay in four.

Step four

Start Learning

Enrol and work through the first module.

The Investment

How to Get Started

From $66.03 / week
Pay upfront, or spread it weekly on a zero interest plan.
Zero interest weekly plan
Credit check for the plan
Pay in four is available
A family member can apply too
Enquire Now
Good to Know

Common Questions

Do I need marketing experience?

None. The first units set up the industry basics.

What does it cost each week?

From $66.03 a week on a zero interest plan. A credit check applies.

Is this course accredited?

Yes. It is the BSB40820 Certificate IV in Marketing and Communication.

Does it teach SEO or Google Analytics?

No. The college states those are outside this course.

Will I learn to build a website?

No. There is no step by step site tutorial in it.

What is the AMI membership?

After module one you can apply for a twelve month affiliate membership.

When can I start?

Any time. There are no semesters and no set dates.

Are there exams?

None. You do quizzes, portfolios, videos and written tasks.

Delivered By

About the College

Open Colleges is an Australian training provider that teaches online. Trainers come from the industry they teach.

Study is self-paced, with units open day and night.

Australian providerNamed trainersFully online studyStart anytime
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