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Become a Qualified Media Planner, Marketing Coordinator, or Sales Administrator

Step into marketing with the BSB40820 Certificate IV. Gain essential skills for today's fast-paced business world as a marketer and communicator.

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17 HoursCourse Duration
OnlineDelivery
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What You Get

Everything That Comes With This Course

Nationally Recognised Australian Qualification.
100% Online.
Study anywhere and anytime you want with 24/7 course access.
No exams, ever. Instead, assessments range from open books, multiple choice quizzes, portfolios, videos and written assessments.
Courses are curated to maintain engagement across video, written content, assignments & audio.
When you complete your first module, you can make an application for a free 12-month affiliate membership with the Australian Marketing Institute, which will give you access to a range of benefits. The AMI’s core purpose is to support the professional progress of members and lead the marketing profession forward in Australia.
This course is a nationally recognised Australian qualification.
Skills & Applications

The Skills You'll Build

Practical, job-relevant skills for these roles. As a professional development course, it builds capability in this field rather than guaranteeing a specific role or salary.

Advertising Account CoordinatorAnalystAssistant Account Manager (Advertising)Assistant Advertising Account PlannerCommunity Relations Team Leader (Local Government)CopywriterDirect Marketing OfficerMarket Research Assistant

No specific job, salary or outcome is guaranteed.

What You'll Learn

The 12 Modules Inside The Course

The modules that make up the course, as published by the provider.

12Total Units

BSBMKG439Develop And Apply Knowledge Of Communications Industry
BSBTEC403Apply Digital Solutions To Work Processes
BSBWRT411Write Complex Documents
BSBCRT412Articulate, Present And Debate Ideas
BSBCMM411Make Presentations
BSBMKG435Analyse Consumer Behaviour

 

BSBMKG431Assess Marketing Opportunities
BSBMKG433Undertake Marketing Activities
BSBMKG440Apply Marketing Communication Across A Convergent Industry
SIRXMKT006Develop A Social Media Strategy
BSBESB404Market New Business Ventures
BSBTWK401Build And Maintain Business Relationships
From Past Students

What Students Say About It

I think the education is solid. Lots of ambition to help grow a student's knowledge.
Monica · Legacy Testimonials S117
Before You Ask

Questions People Ask First

What can I do with a Certificate IV?

This qualification can prepare you for a range of roles in this industry. Entry requirements vary by employer, and some positions may require additional qualifications or supervised experience. Enquire for full details about career pathways.

How long does Cert IV Marketing & Communication take to complete?

This course is designed to be completed in approximately 24 months. Study timeframes may vary depending on your pace and prior experience.

Can I study Cert IV Marketing & Communication online?

Yes. This course is available online. You can study from anywhere in Australia.

Is this a nationally recognised qualification?

Yes. This is a nationally recognised qualification on the Australian Qualifications Framework (AQF), delivered by a registered training organisation.

How much does Cert IV Marketing & Communication cost?

Pricing varies depending on payment method and any available discounts. Enquire for current pricing and payment options.

What are the entry requirements?

Entry requirements vary by provider. Common requirements include being at least 18 years of age and an Australian citizen or permanent resident. Enquire for the full entry requirements for this course.

About This Course

What This Course Is Really About

Craft Your Future in Marketing: Discover the Power of Effective Communication

Are you a current marketing professional looking to boost your marketing and communication skills to craft compelling messages that captivate audiences and drive business success? Or are you new in the industry, seeking knowledge to gain the necessary skills to get qualified for fulfilling roles in the competitive digital marketing industry? The BSB40820 Certificate IV in Marketing and Communication is the one for you! This course is your stepping stone to becoming a skilled marketer and communicator, essential roles in today's fast-paced business environment.

This nationally recognised certificate course is structured around a series of comprehensive units, each focusing on a key aspect of marketing and communication. You'll start with the essentials of marketing principles, learning how to identify and evaluate marketing opportunities. The course then guides you through the intricacies of market research and consumer behaviour, providing insights into understanding and targeting your audience effectively. You'll also delve into digital marketing, exploring the latest trends and techniques in online advertising and social media engagement. Additionally, the course covers professional communication, including writing persuasive copy and developing effective communication strategies. These units are designed not only to impart theoretical knowledge but also to provide practical skills that you can apply in real-world scenarios.

Upon completion of the BSB40820 Certificate IV in Marketing and Communication, a range of career opportunities open up for you. Graduates can pursue roles such as Marketing Coordinator, Communications Officer, Digital Marketing Assistant, or Public Relations Assistant. This qualification is your gateway to a career where creativity meets strategy, offering you the chance to make a significant impact in all sorts of businesses and clients you will have the opportunity to work with in the future.

The College Behind It

Delivered By A Registered Training Organisation

OC
Open Colleges
No Pressure, Just Answers

The Enquiry Is The Eligibility Check

You don't need to have decided to get the answers. One short form, and the provider comes back with your fees and a realistic study plan.

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Course information on this page is sourced from the education provider and was last verified on 28 July 2026. Details including pricing, availability, entry requirements and course content may change without notice. Get Course is a directory service that connects students with course providers; we do not deliver courses directly. Contact the provider for the most current information before enrolling.