Home / Business & Management / BSB40820 Certificate IV in Marketing and Communication
B&Business & Management · BSB40820

Step Up to a Career in Marketing and Communication

Earn the BSB40820 Certificate IV in Marketing and Communication online, at your own pace, and build the skills employers look for.

Enrol anytime
BSB40820National Code
10 to 12 MonthsCourse Duration
OnlineDelivery
AvailablePayment Plans
Get The Full Course Details
Find out everything you want to know about this course.

We care about your details. By submitting, you agree to our Privacy Policy and Terms.

What You Get

Everything That Comes With This Course

100% Online Self-Paced Learning

No scheduled classes or tutorials to attend. Study at your own pace, at any time, and fit your study around your lifestyle and commitments.

Generous 24-Month Enrolment Period

Students have a 24-month standard enrolment duration, with free course extension and deferral options available.

Unlimited One-on-One Support

Students are partnered with experienced Learning Coaches who provide personalised guidance, regular feedback, and a personal learning plan throughout the course.

30-Day Cooling Off Period

Students can withdraw within 30 days of enrolment and receive a full refund minus an administration fee, providing peace of mind when starting study.

Two Free Short Courses Included

Receive two free short courses to further support your goals and career development upon enrolment.

Industry-Relevant Assessments and Workplace-Based Learning

Course content is designed for the modern workplace, with workplace-based assessments allowing students to apply learning on the job almost immediately.

Industry Partnership Content

Course content is created in partnership with industry leaders to ensure skills are aligned with current industry expectations.

Where This Can Take You

The Roles This Qualification Opens

Roles this nationally recognised qualification can lead to. Entry requirements vary by employer, and no specific job outcome is guaranteed.

$70,500Median income in the first year after training (NCVER, 2025)
Marketing CoordinatorSocial Media SpecialistAdvertising ProfessionalPublic Relations OfficerCopywriterMarket Research Analyst

No specific job, salary or outcome is guaranteed.

What You'll Learn

The 12 Units Behind The Qualification

Every unit is nationally recognised and sits on your transcript individually, which matters for credit and recognition later.

12Total Units
8Core Units
4Electives

Core Units

BSBWRT411Write complex documents
BSBCMM411Make presentations
BSBCRT412Articulate, present and debate ideas
BSBMKG433Undertake marketing activities
BSBMKG435Analyse consumer behaviour
BSBMKG439Develop and apply knowledge of communications industry

 

BSBMKG437Create and optimise digital media
BSBMKG438Implement and monitor advertising production

Elective Units

BSBESB404Market new business ventures
BSBMKG441Develop public relations documents
BSBCRT413Collaborate in creative processes
BSBMKG434Promote products and services
After This Course

Where It Leads Next

Diploma of Marketing and Communication (BSB50620)

Many graduates of the Certificate IV in Marketing and Communication choose to continue their studies by completing the Diploma of Marketing and Communication. Offered through College for Adult Learning.

From Past Students

What Students Say About It

Units contained plenty of information of the subject matter and allowed me to learn in a way suitable to me. They allowed the perfect balance between theory and practice (learning and assessment). Quizzes suitably tested the level of knowledge gained, while assessment enabled a practical approach. Assessors were professional, knowledgeable and helpful and marked assessments in a timely manner.
Alicia De V. · Provider Website
Studying with CAL was a great experience. I did struggle with motivation and getting back into study but they (the coaches) were there all along. They have so many support options and are really flexible and want you to succeed. Some of the content links - in the learning modules I studied - reference reading material going back many years but still relevant and useful.
Natasha S. · Provider Website
Covered everything that has helped me with all the content, a lot of information to read and reference back to. Some modules I found easy based on my role and others I really had to put the extra effort into it, but the content covered that information. I was most impressed by the simulations as it gave me the opportunity to demonstrate my knowledge, and I became better with each simulation.
gardinerkevinpaul · Provider Website
You get to study at your own pace & there's a lot of support.
Chris G. · Provider Website
Networking.
Cheoh K. · Provider Website
I am pursuing double diploma program at CAL. Course Materials are awesome. Flexibility in study plan ensures my study-life balance. Teaching and admin staff are just a call away and are very supportive. The knowledge obtained from the industry-oriented materials equips me more confidence with extended skillset for my career goals. I highly recommend to study with CAL.
Thura Z. · Provider Website
Before You Enquire

Eligibility And The First Steps

Before You Apply

18 or over at enrolment
Meet language, literacy and numeracy standards for this level
Must demonstrate ACSF Level 3 competency in English language, literacy, and numeracy skills.
May be required to complete an LLN test if English is not first language and no nationally recognised Australian qualifications are held.
Requires regular access to a laptop or desktop computer with adequate internet connection, Microsoft Office equivalent, PDF reader, and permissions to install third-party software.
Access to a device with camera for video call assessments via Zoom.
Compatible with Brightspace D2L LMS, Zoom, Respondus, and Vimeo platforms.

How It Starts

01
Submit enrolment application
02
Complete LLN assessment if required
03
Pay upfront fee or set up payment plan
04
Receive access to online learning platform (Brightspace D2L)
05
Receive personal learning plan from Learning Coach
The Money Part

Ways To Pay For It

$43 / week

104 x Weekly Payments. Confirmed by the provider when you enquire.

$86 / fortnight

52 x Fortnightly Payments. Confirmed by the provider when you enquire.

$185 / month

24 x Monthly Payments. Confirmed by the provider when you enquire.

Discounted Upfront Fee

Confirmed by the provider when you enquire.

Flexible Payment Plans

Exact fees, plans and any funding eligibility are confirmed by the provider when you enquire. No payment is made through Get Course.

Before You Ask

Questions People Ask First

What are the entry requirements for this course?

Entry requirements can vary depending on your background and prior experience. Submit a Get Course enquiry to confirm the current entry criteria before enrolling.

How much does the course cost?

A weekly payment plan may be available to help spread the cost. Submit a Get Course enquiry to confirm current pricing and available payment options.

How long does the course take to complete?

Most students complete the course in approximately 10–12 months studying part-time, or around 8 months full-time. The standard enrolment period is 24 months, and free extensions are available if you need more time.

How is the course delivered?

The course is delivered 100% online and self-paced by College for Adult Learning. There are no scheduled classes or tutorials, you study when it suits you, using online learning materials and assessments.

Is there a work placement requirement?

No work placement is required for this course. Assessments are workplace-based, meaning you can apply your learning directly to your current job or a relevant work environment.

What career roles does this qualification prepare students for?

This qualification prepares students for roles such as Marketing Coordinator, Social Media Specialist, Copywriter, Public Relations Officer, Advertising Professional, and Market Research Analyst. These roles exist across a wide range of industries.

About This Course

What This Course Is Really About

This nationally recognised qualification (BSB40820) is delivered by College for Adult Learning entirely online and self-paced. Students build practical skills in marketing strategy, communication, content creation, and campaign coordination, all without attending scheduled classes.

The course suits people moving into marketing roles for the first time, as well as those already working in the field who want a formal qualification to back their experience. Workplace-based assessments let students apply what they learn directly to their current or target workplace.

Enrolment runs for up to 24 months, with free extension and deferral options available. Each student is partnered with a dedicated Learning Coach who provides one-on-one guidance and a personalised learning plan throughout the course.

The College Behind It

Delivered By A Registered Training Organisation

CF
College for Adult Learning
RTO 22228
In-house career services: job search, resume and interview preparation
RecruitableHub, the college's own recruitment service
Unit Group Coaching Sessions via Zoom with learning coaches covering key concepts, Q&As, and study tips. Access to Learning Coaches who are industry experts providing mentoring and real support beyond assessments.
Nationally Recognised TrainingAIPM - Australian Institute of Project Management
No Pressure, Just Answers

The Enquiry Is The Eligibility Check

You don't need to have decided to get the answers. One short form, and the provider comes back with your fees, funding eligibility and a realistic study plan.

Enquire Now →
Keep Comparing

Related Courses In Business & Management

Course information on this page is sourced from the education provider and was last verified on 28 July 2026. Details including pricing, availability, entry requirements and course content may change without notice. Get Course is a directory service that connects students with course providers; we do not deliver courses directly. Contact the provider for the most current information before enrolling.