Certificate IV · Marketing and Communication

Get Into Marketing

Whether you post for work or want a marketing job, this fits. You cover consumer behaviour, digital media, advertising and public relations. Self-paced study makes it a good place to start.

From $43per week
8 monthsfull-time study
12 unitshand-selected
Onlineself-paced
At a Glance

Course Snapshot

CourseBSB40820 Certificate IV in Marketing and Communication
DurationApprox. 8 months full-time
Study ModeOnline, self-paced
Units12 hand-selected units
Entry18 or older, ACSF Level 3
PaymentsFrom $43 a week
Comes with
  • Nationally recognised training
  • Unlimited one-on-one support
  • 24-month enrolment period
  • Workplace-based assessments
Who It’s For

Why Do This Course

Turn Instinct Into Method

You already know what makes you click on something. This course puts consumer behaviour, campaigns and digital media behind that instinct.

Do The Marketing You Already Do

Running socials or newsletters for a small business? You add advertising production, public relations and market research to the mix.

Learn To Present It

Three units cover making presentations, debating ideas and collaborating on creative work. That is how marketing gets approved.

Where The Skills Fit

Where These Skills Could Take You

Marketing sits in corporate teams, agencies, media and small business alike. The work is easy to picture: watching what customers do, building the campaign around it, then writing and presenting the thing that goes out.

Marketing Coordinator

Marketing Executive

Assistant Brand Manager

Advertising And PR Roles

Copywriting And Research

Roles where these skills are useful, not promised outcomes. Every role is different, and some need more study or experience.

The Course

What You'll Learn

Twelve units across customers, campaigns, creative and comms.

01
Understanding The Customer
Work out who buys, why they buy, and where they look.
BSBMKG435 Analyse consumer behaviour
BSBMKG433 Undertake marketing activities
BSBMKG439 Develop and apply knowledge of communications industry
02
Campaigns And Channels
Build the campaign and get it in front of people.
BSBMKG437 Create and optimise digital media
BSBMKG438 Implement and monitor advertising production
BSBMKG434 Promote products and services
BSBMKG441 Develop public relations documents
BSBESB404 Market new business ventures
03
Selling The Idea
Write it, pitch it, and work it up with other people.
BSBWRT411 Write complex documents
BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBCRT413 Collaborate in creative processes
Included

What You’ll Get

In the Course

  • BSB40820 Certificate IV, in Marketing and Communication
  • Consumer behaviour, why people buy what they buy
  • Digital media and advertising, made, run and measured
  • Public relations documents, plus presentations and pitching

As a Student

  • Unlimited study support, one-on-one with industry coaches
  • Online and self-paced, no scheduled classes or tutorials
  • 24/7 access, study when and where you choose
  • Video call assessments, where a unit calls for one
Why This One

What Makes It Different

Three things this course covers well.

01
Digital And Traditional Together

You create and optimise digital media, and you also produce public relations documents and advertising. Both sides in one course.

02
The Creative Process Included

One unit is collaborating in creative processes. Marketing is a team sport, and this is the part that gets skipped.

03
Coaching From Industry

You get unlimited one-on-one support and a personal plan. Feedback comes from people who have run campaigns.

The Credentials

What You'll Earn

NATIONALLY RECOGNISED COURSE

BSB40820 Certificate IV in Marketing and Communication

Nationally recognised training awarded by the Australian Government

A Nationally Recognised Course

You finish with BSB40820 Certificate IV in Marketing and Communication, delivered by an RTO, TOID 22228.

A Portfolio Of Work

Assessments use workplace evidence, so the campaigns and documents you make are yours to show.

Both Sides Of The Job

The units cover digital media and traditional advertising, plus public relations and presentations.

Getting Started

How It Works

Step one

Send Your Enquiry

Tell us the course you want and how to reach you.

Step two

Talk It Through

A course advisor calls to answer your questions.

Step three

Check The Basics

You confirm your age and English and maths level.

Step four

Pick Your Plan

Choose a payment plan that suits your budget, then start.

The Investment

How to Get Started

From $43 / week
Pay weekly, fortnightly or monthly on a plan tailored to your budget.
Flexible payment plans
Weekly, fortnightly or monthly
Upfront deposit option
30-day cooling-off period
Enquire Now
Good to Know

Common Questions

Do I need experience to get in?

You can start with no past study. You must be 18 or older and able to work at ACSF Level 3 English and maths. A short test may apply if English is not your first language.

How long will it take?

Full-time takes about 8 months. Part-time takes about 10 to 12 months. You get a 24-month enrolment period, plus extension and deferral options.

What does it cost each week?

From $43 a week on a flexible plan. You can pay weekly, fortnightly or monthly. There is also an upfront deposit option.

How does study work?

It is online and self-paced with 24/7 access. There are no scheduled classes or tutorials and no fixed deadlines.

What do I need at home?

A laptop or desktop with steady internet. You also need word processing and spreadsheets, a PDF reader and a camera for video calls.

What if my English needs support?

Your coach checks your English and maths over time. If it sits below the required level, they will talk you through extra support or your options.

Is this course accredited?

Yes. It is nationally recognised training awarded by the Australian Government. You finish with BSB40820 Certificate IV in Marketing and Communication, delivered by an RTO, TOID 22228.

What if I change my mind?

There is a 30-day cooling-off period. Withdraw inside it and you get a refund, less the administration fee. After that, stopping payments needs evidence of hardship.

Delivered By

About the College

This course is delivered by College for Adult Learning, TOID 22228.

The college runs online marketing, business and leadership courses. Students work with coaches who come from industry.

TOID 22228Nationally recognised coursesOnline and self-pacedUnlimited one-on-one support
Your Next Step

Enquire Today

Picture the first campaign that goes out with your name on the brief.

Enquire Now