Turn Your Love of Social Media Into a Marketing Career
If you already run the socials, this turns it into a career. You cover strategy, organic and paid campaigns, conversion work and AI tools. For brand pages and side hustles alike, it has you covered.
Course Snapshot
- ✓Flexible payment plans
- ✓AI tools built into the units
- ✓Two short courses included
- ✓No set class times
Why Do This Course
Make the Hobby Pay Its Way
Posting well is a skill, and businesses hire for it. This puts a national code behind what you can already do with a phone.
Bring AI Into Your Work
Content, organic posts, ads and conversion are each taught with AI tools alongside, so you learn the way the job is done now.
Build a Brand of Your Own
If the plan is a side business, the same units cover strategy, paid ads and turning traffic into buyers for yourself.
Where These Skills Could Take You
Almost every business now pays someone to run its social channels, in house or on contract. The work is easy to picture: planning the month, writing and filming content, setting an ad budget, and reading what the numbers say on Monday.
Social Media Coordinator
Runs the daily posting, the calendar and the comments. Median pay of $60,000.
Digital Marketing Coordinator
Works across channels, with paid ads and email in the mix. Median pay of $67,000.
Social Media Manager
Owns strategy, budget and results for a brand's channels. Median pay of $86,000.
Average pay figures the college publishes for these roles. Averages are not offers. Pay moves with employer, location and experience, and roles are not promised outcomes.
What You Learn
Eight units cover strategy, content, AI tools, ads and conversion.
What You’ll Get
Study
- ✓Online and self-paced, open 24/7, no set classes
- ✓Eight accredited units, five core, three chosen
- ✓AI tools throughout, content, organic, paid, conversion
- ✓Practical tasks, assessed on work you produce
Support
- ✓Unlimited one-on-one support, from your learning coach
- ✓Social Media College, delivers part of the training
- ✓Regular feedback, reflecting industry expectations
- ✓Flexible plans, tailored to your budget
What Makes It Different
Three things stand out here: AI runs through every unit, the paid side gets its own units, and a specialist college teaches with them.
Content, organic social, paid advertising and conversion each have their own unit built around artificial intelligence tools.
You plan, run and improve paid social advertising, which is the part most self-taught marketers never get formal training in.
The course is delivered in partnership with Social Media College, which provides some of the training and support along the way.
What You Walk Away With
11426NAT Diploma of Social Media Marketing with Artificial Intelligence
Nationally recognised training · RTO 22228
A Recognised Diploma
11426NAT is nationally recognised training, awarded by the Australian Government and recognised across the country.
Campaigns You Have Run
You finish with strategies, content plans and paid campaigns you built yourself, which is the portfolio employers ask to see.
Two Pathways After
You can pair it with the BSB40320 Certificate IV in Entrepreneurship and New Business, or the BSB50620 Diploma of Marketing and Communication.
How It Works
Enquire
Ask for the course guide. It takes a minute and costs nothing.
Talk It Over
A consultant checks the diploma matches what you want to do next.
Choose a Plan
Pick a payment plan that suits your budget, then enrol online.
Start Posting Smarter
Begin with strategy, then move into content, ads and conversion.
What It Costs
Common Questions
Do I need marketing experience?
You can start without it. You need to be 18 or older when you register and to show English, maths and reading at ACSF Level 3. A short test may apply if English is not your first language.
How long does it take?
About 12 months full-time, or 12 to 14 months part-time. The enrolment period runs 24 months, with extension and deferral options if you need them.
What does it cost?
Plans start from $53 a week and can be tailored to your budget, with an upfront option too. The college is fee-for-service, so FEE-HELP and VET Student Loans do not apply.
How much AI is in the course?
A lot. Four units are built around artificial intelligence: content, organic social, paid advertising and conversion work. You also research trends and judge which tools are worth using.
Can I use my own business for the work?
Yes, and many students do. Assessments are practical and based on workplace evidence, so your own accounts and campaigns can be the material.
Who teaches it?
College for Adult Learning delivers the course in partnership with Social Media College, which provides some of the training and support services.
What can I study next?
You can pair it with the Certificate IV in Entrepreneurship and New Business (BSB40320), or add the Diploma of Marketing and Communication (BSB50620).
Is this course nationally recognised?
Yes. 11426NAT Diploma of Social Media Marketing with Artificial Intelligence is nationally recognised training, awarded by the Australian Government.
What if I change my mind?
A 30-day cooling-off period applies. Withdraw inside it and you receive a full refund, less an administration fee. After that, stopping payments needs evidence of hardship.
About the College
College for Adult Learning is an online college for working adults, registered as TOID 22228. This diploma is delivered with Social Media College, which handles part of the training and support. Students rate the college 4.3 out of 5 on Google from more than 400 reviews.
Your Future Starts Today
Picture the campaign that works and the client asking who ran it.