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Advanced Certificate in Event Management

Level Up Your Event Planning Career or Business with Advanced Skills in Event Management

Do you envision yourself masterminding unforgettable events, crafting experiences that leave a mark on people's hearts and minds? Keen to harness your skills in planning, coordination and execution to make a name in the event management arena? The Advanced Certificate in Event Management is the ideal springboard for turning your vision of an event planning career or venture into a tangible reality. Dive into the multifaceted world of event management, mastering everything from concept development to logistical planning, marketing and financial stewardship.

Start Date

Start Anytime

Duration

Self-paced. Approximately 700 hours to complete the course, which has seven key modules made up of 58 lessons.

Delivery

Flexible, online, self-paced learning with dedicated mentor support.

Course Overview

Course Modules

Module 1: Event Management

Scope and Nature of Event Management
Developing the Concept
Physical and Human
Resources
Project Logistics
Marketing an Event
Financial Management
Risk Management
Staging the Event
After the Event

This module explores the fundamentals of event planning and management. Learn step-by-step the various stages of executing an event, including concept development, delivering the event on-time and to budget, to creating a marketing and promotional plan. Discover ways to minimise risk, from both a financial point of view as well as crowd control and food hygiene.

Module 2: Food and Beverage Management

Human Food and Nutrition
Cooking
Kitchen and Food Management
Planning A Menu
Alcoholic Beverages
Tea, Coffee and Non-Alcoholic Beverages
Scope and Nature Of Catering Services
Personnel Management
Management Of Catering Services

This module develops an excellent and sound foundation for working in a restaurant, catering or other food service enterprise. Learn how to manage commercial kitchen facilities (including safe good storage and preparation), and gain an understanding of alternative cooking processes to ensure you can confidently make appropriate decisions on the best approach. Discover how to plan menus for a variety of events and situations, including catering, restaurants and food stalls, and explore ways to manage catering or restaurant staff and what skills are required for best-in-practice waiting staff.

Module 3: Business Studies

Establishment Procedures
Management Procedures
Communication in Business
Problem-Solving
Staff Management
Productivity
Financial Management
Marketing Techniques

This module is designed to provide you with the essentials of business management so that you can make the most appropriate decisions for a business you own or manage for a successful operation. You will gain a better understanding of a broad variety of business procedures, from communications to production to staff and team management and financial management. Discover the different ways of working for a small business, understand how to minimise risk and learn how to manage staff conflict, so you can set the business up for success.

Module 4: Virtual and Hybrid Event Management

Scope and Nature of Virtual Events
Creating a Virtual Event
Creating a Hybrid Event
Content Creation
Building Preparation
Marketing
Managing Finances
Technology Requirements
Evaluation
Special Project

This module will equip you with the knowledge to excel in the evolving landscape of event management, focusing on virtual and hybrid formats. It encompasses the scope and nature of virtual events, guiding you through the creation of both virtual and hybrid events, including content creation and building preparation. You will also learn the importance of effective marketing strategies, financial management and the specific technology requirements for these types of events.

Module 5: Marketing Foundations

Marketing and the Business
Scope of Marketing
Target Marketing
The Marketing Mix and Managing the Marketing Effort
Product Presentation and Packaging
Promotion
Product Pricing and Distribution Pricing
Customer Service
Market Research
Organisations - Structures and Roles

This module is designed to enhance your understanding of the fundamental aspects of marketing in business. It delves into the broad scope of marketing, encompassing the basics of economics like supply and demand and the intricacies of target marketing. It then further explores the marketing mix, how to manage marketing efforts effectively, and the essentials of product presentation, packaging and promotion. Key aspects such as product pricing, distribution, and customer satisfaction assessment methods are covered, culminating in practical insights into market research and its role within organisations.

Module 6: Bar Service

Introduction
Alcoholic Products
Non Alcoholic Beverages
Service Procedures
Mixing Drinks
Wine Appreciation
PBL: Establishing a Bar Service

This module delves deeply into the intricate world of bar service, providing a comprehensive overview of both alcoholic and non-alcoholic beverages. It begins with an introduction to various alcoholic products, offering insights into their unique characteristics and origins. The module also covers an extensive range of non-alcoholic drinks, highlighting their preparation and serving techniques. Students will learn about service procedures, mixing drinks, and wine appreciation, gaining practical skills in creating and presenting a variety of beverages.

Module 7: Time Management

Nature and Scope of Time Management
Obstacles to Time Management
Time Management Strategies
Time Management Assessment Tools
Prioritising Time
Maintaining Productivity
Effective Delegation
Other Time Management Tools

This module explores the nature and scope of time management, identifying common obstacles and equipping you with effective strategies to overcome them. It includes an in-depth look at various time management assessment tools, helping you to understand and prioritise tasks more effectively. It delves into techniques for maintaining productivity, including the principles of effective delegation. It also covers a range of other time management tools designed to enhance efficiency in an educational setting. By the end of this module, you will have a comprehensive understanding of how to manage time effectively, a crucial skill for an events professional.

Career Outcomes

This course may be of interest to people working or aspiring to work in or as:

Caterers
Corporate Events
Event Planners
Event Coordinators
Event Production
Food Stall Owners
Private Events
Restaurant Owner or Restaurant Management
Sporting Events

Course Fees Include

Student Support

You’ll be fully supported with access to an allocated student support advisor, mentor and course consultants, who are available 5 days per week.

Assessments

Assessments are an important part of your study journey as they help ensure you stay on track and meet the learning objectives of each lesson before moving on to the next. They also help your student support advisor and mentors identify where any further support may be required so that you get the most out of your course. You will learn via various methods; a combination of reading, undertaking research and watching videos. Assessments might include case studies, quizzes, and written assessments.

Certification

Upon completing the course, you will receive a Statement of Attainment for each certificate completed and a Certificate of Completion.

About The Course

Master the Art of Event Management: Your Path to Crafting Unforgettable Experiences Starts Here

Do you envision yourself masterminding unforgettable events, and crafting experiences that leave a mark on people's hearts and minds? Keen to harness your skills in planning, coordination and execution to make a name in the event management arena? The Advanced Certificate in Event Management is the ideal springboard for turning your vision of an event planning career or venture into a tangible reality. Dive into the multifaceted world of event management, mastering everything from concept development to logistical planning, marketing and financial stewardship.

This comprehensive advanced course is divided into seven engaging modules. Module 1: Event Management covers the fundamentals, from understanding the scope of event management to post-event evaluation. Module 2: Food and Beverage Management delves into the culinary aspects of events, including menu planning and beverage services. In Module 3: Business Studies, you'll acquire valuable business skills, from communication to financial management, essential for event professionals.

In addition, Module 4: Virtual and Hybrid Event Management introduces you to the evolving world of virtual and hybrid events, equipping you with the expertise to adapt to the changing industry landscape. Module 5: Marketing Foundations explores marketing principles, target audience strategies, product presentation, and market research—vital for successful event promotion.

Module 6: Bar Service delves deeply into the intricate world of bar service, providing a comprehensive overview of both alcoholic and non-alcoholic beverages. Lastly, Module 7: Time Management enhances your organisational and task management skills.

Upon completing this course, you'll be equipped to pursue a range of exciting career opportunities, including roles as a caterer, corporate event planner, event coordinator, event production expert, food stall owner, private event manager, restaurant owner and more. Don't miss this chance to turn your passion for organising unforgettable events into a fulfilling profession. Enquire now to learn more about this amazing advanced course!

Testimonials

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Advanced Certificate in Event Management

Course Highlights

Course Provider

Course Overview

Course Modules

Career Outcomes

Course Fees Include

Student Support

Assessments

Certification

About The Course

Testimonials

Enquire Now

Advanced Certificate in Event Management

Course Highlights

Course Provider

Course Overview

Course Modules

Career Outcomes

Course Fees Include

Student Support

Assessments

Certification

About The Course

Testimonials

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