The digital economy is expanding at ten times the rate of the traditional economy. This enormous growth has made way for entirely new career fields, and a few modern twists on some old ones. One of these updated fields is marketing, which has now turned into digital marketing. If you know anything about marketing, you’ll have a pretty good idea of what digital marketing entails.
Digital marketing is marketing done on the web. That means no traditional marketing media, like newspapers, billboards, television, or radio. Everything happens right behind your computer screen, and digital marketing has expanded to social media platforms, your email account, and even ads on news websites. It’s an exciting and promising time to be a digital marketer; the career outlook for this occupation is astoundingly good. Fortunately, it’s pretty easy to get started in this field. Many online digital marketing courses provide the basics of what it takes to get started. Furthermore, it may be best to study digital marketing courses online; after all, this is where all the magic happens anyway.
The field can only be growing as rapidly as it is for one reason: good salaries. The data supports this hunch, too: the average entry-level digital marketing associate in Australia earns a little more than $50,000 a year. That’s not bad for someone coming right out of school. In contrast, digital marketing managers in the bigger cities like Sydney and Melbourne can expect to make anywhere between $80,000 and $90,000 a year. Of course, higher salaries in bigger cities often translate to a higher cost of living, so consider this when considering a move to a more populated area.
What makes this field so attractive is its unique blend of flexing creative muscles and helping people–all in a digital space. This kind of career would suit anyone with an eye for subtlety and a flexible approach to marketing campaigns. However, digital natives or digital near-natives will be delighted to discover that their fluency in all things online will give them an immense leg up in navigating the digital marketing world. However, we understand that it can be intimidating to dive right in. That’s why there’s no better time than now to study digital marketing courses online. Not only do you get to choose the pace at which you study, but you can immediately apply the knowledge you’ve learned since everything is happening online.
There’s never been a better time to become a digital marketer. Even if you’re on the fence about it now, the good news is that this field is likely to keep booming for years to come, as the digital economy likely knows no bounds in terms of growth. It should also comfort you to know about the full availability of online digital marketing courses. Not only will these courses help shape the mindset you’ll need to achieve success as a digital marketer, but you’ll learn how to continuously upskill yourself to stay at the top of your game.