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BSB40820 Certificate IV in Marketing and Communication

Become a Qualified Media Planner, Marketing Coordinator, or Sales Administrator

Step into marketing with the BSB40820 Certificate IV. Gain essential skills for today's fast-paced business world as a marketer and communicator.

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Start Date
Start anytime.
Study for a minimum of 17 hours per week to complete modules in 24 months.
100% online.

Course Overview

Course Modules

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Career Outcomes

  • Advertising Account Coordinator 
  • Analyst 
  • Assistant Account Manager (Advertising) 
  • Assistant Advertising Account Planner 
  • Community Relations Team Leader (Local Government)
  • Copywriter 
  • Direct Marketing Officer 
  • Market Research Assistant 
  • Marketing Coordinator 
  • Marketing Officer 
  • Media Planner 
  • Public Relations Officer 
  • Sales Administrator

Course Fees Include

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Open Colleges (OC) | RTO #90796

Payment Options

  • Pay upfront and receive big savings on your enrolment.
  • Pay as you go and then get started today and pay off while you study.
  • Unlock our exclusive monthly promotion for this course and study for less. Enquire now!

Course Entry Requirements

This course does not require specific formal education qualifications. However, you must be a minimum of 18 years old to enrol. Please note that this course is not open to student visa holders. For personalised assistance and more information, please enquire now.

Recognition of Prior Learning (RPL)

The course provider values the diverse skills and expertise you may have gained from various sources. These experiences can be acknowledged through the Recognition of Prior Learning (RPL) process. For a more comprehensive understanding of the RPL procedure or to discuss your RPL options, please enquire now.

About The Course

Craft Your Future in Marketing: Discover the Power of Effective Communication

Are you a current marketing professional looking to boost your marketing and communication skills to craft compelling messages that captivate audiences and drive business success? Or are you new in the industry, seeking knowledge to gain the necessary skills to get qualified for fulfilling roles in the competitive digital marketing industry? The BSB40820 Certificate IV in Marketing and Communication is the one for you! This course is your stepping stone to becoming a skilled marketer and communicator, essential roles in today's fast-paced business environment.

This nationally recognised certificate course is structured around a series of comprehensive units, each focusing on a key aspect of marketing and communication. You'll start with the essentials of marketing principles, learning how to identify and evaluate marketing opportunities. The course then guides you through the intricacies of market research and consumer behaviour, providing insights into understanding and targeting your audience effectively. You'll also delve into digital marketing, exploring the latest trends and techniques in online advertising and social media engagement. Additionally, the course covers professional communication, including writing persuasive copy and developing effective communication strategies. These units are designed not only to impart theoretical knowledge but also to provide practical skills that you can apply in real-world scenarios.

Upon completion of the BSB40820 Certificate IV in Marketing and Communication, a range of career opportunities open up for you. Graduates can pursue roles such as Marketing Coordinator, Communications Officer, Digital Marketing Assistant, or Public Relations Assistant. This qualification is your gateway to a career where creativity meets strategy, offering you the chance to make a significant impact in all sorts of businesses and clients you will have the opportunity to work with in the future.


"I think the education is solid. Lots of ambition to help grow a student's knowledge." - Monica