Certificate in Digital Marketing

This Certificate in Digital Marketing course is your ticket to mastering the art and science of online marketing and advertising. You'll dive deep into high-impact topics like social media marketing, online advertising, and selling techniques across platforms like Facebook, Twitter, LinkedIn and WordPress.
Course Provider
The Learning Group
(RTO 22557)
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Study 100% Online

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One-on-One Mentor and Student Support Advisor

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Upfront (with a discount) or an interest-free weekly payment plan starting from $25 per week.

Course Overview

Start Date
Start Anytime
Duration
Self-paced. Approximately 200 hours to complete the course, which has 2 key modules made up of 18 subjects.
Delivery
Flexible, online, self-paced learning with dedicated mentor support.
Career Outcomes

This course is aimed at people interested in working in:

  • Digital Marketing
  • Search Engine Optimization
  • Email Marketing
  • Internet Marketing
  • Social Media Marketing
  • PR and Advertising
  • Online Advertising
  • Sales and Promotions
Course Modules

Module 1: Internet Marketing BIT204

  • Scope and Nature of Social Media
  • The Psychology of Internet Marketing
  • Social Media Applications
  • Websites, Advertising and Other Applications
  • Capturing and Converting Customers
  • Creating and Using Content
  • Blogs and Newsletters
  • Developing an Internet Marketing Program

The skills and knowledge you'll learn can be immediately applied to enhance your own business and develop an effective web presence. Not a small business owner? Whatever your industry and career path, success today comes from adaptability and a willingness to respond positively to change and keep up with technology. In addition, the marketing principles that you'll learn are universal. These are powerful business tools for anyone responsible for connecting with others.

Community groups, sporting associations, charities, small and large businesses - all of these enterprises need the knowledge you'll be developing. Use that knowledge creatively and you will enhance your career prospects - Internet Marketing is a skill-set that's in high demand world wide.

Module 2: Advertising & Promotions BBS202

  • Analysing the Market
  • Target Marketing
  • Display and Display Techniques
  • Advertising and Promotions Strategy
  • New Product Development
  • Sales Techniques
  • Writing Advertisement
  • Electronic Marketing -Telephone & Email
  • Direct Mailing
  • Exhibitions & Shows

Advertising and Promotions is all about effective communication. Having a great product or an awesome service is useless if the right people don't know about it. Many believe it's the realm of the large corporations only, but in this course you will learn how to create relevant, affordable and effective promotion campaigns regardless of the size of your business.

A relevant advertising and promotion campaign can kick start a new business or launch plateauing sales to new heights. When times are tough, rather than cutting back, a fresh look at advertising and promotions can breathe new life into your business. This course is for anyone wanting to attract more customers to their business, launch their career in advertising and promotions or add a valuable marketing skill to their CV.

Course Fees Include
  • All the required study materials and course notes.
  • A certificate officially recognizing your successful completion of studies and qualifications.
  • One-on-one mentor and a student support advisor available to you 5 days a week.
Who Will This Course Interest?

This course is a beginner-level course and will lay a sound foundation of knowledge and skills that can grow with experience and further study. Digital marketing is a competitive field, and this course will help you develop and strengthen your skills and knowledge to become more successful in digital marketing or a similar role and ensure you stand out from the competitors. Understanding the basics of what makes an effective marketing process while understanding advertising and promotions in creating effective and successful marketing campaigns are broad skills that can be useful and implemented in several digital marketing support roles.

Student Support

You’ll be fully supported with access to an allocated student support advisor, mentor and course consultants, who are available 5 days per week.

Assessments

Assessments are an important part of your study journey as they help ensure you stay on track and meet the learning objectives of each lesson before moving on to the next. They also help your student support advisor and mentors identify where any further support may be required so that you get the most out of your course. You will learn via various methods; a combination of reading, undertaking research and watching videos. Assessments might include case studies, quizzes, and written assessments.

Certification

Upon completing the course, you will receive a Statement of Attainment for each certificate completed and a Certificate of Completion.

Summary

Are you struggling to make your mark in the digital world, feeling overwhelmed by the competition and ever-changing landscape of online marketing? Imagine having the power to survive and thrive in the digital arena. This Certificate in Digital Marketing course is your ticket to mastering the art and science of online marketing and advertising. You’ll dive deep into high-impact topics like social media marketing, online advertising, and selling techniques across platforms like Facebook, Twitter, LinkedIn and WordPress.

Course Outline

Master the Art of Digital Marketing to Create Successful Strategies and Campaigns for Your Career or Business

Whether you’re a small business owner, a professional wanting to upgrade your skills, or someone involved in community groups and charities, this course is designed to equip you with the skills to navigate the complex, rapidly evolving world of Internet Marketing. You’ll learn how to create relevant, affordable, and effective promotion campaigns that kickstart a new business or take plateauing sales to new heights.

The course is broken down into two comprehensive parts. Part 1 focuses on internet marketing, covering everything from the psychology behind consumer behaviour to creating compelling content and developing a full-fledged Internet marketing program. Part 2 dives into advertising and promotions, teaching you market analysis, target marketing, and even the nitty-gritty of electronic marketing via telephone and email. You’ll walk away with actionable skills in digital marketing, email marketing, social media marketing, PR and advertising, online advertising, and sales and promotions.

Why settle for mediocrity when you can become a sought-after digital marketer in a high-demand field worldwide? With this course, you’re not just learning but future-proofing your career. Take the first step towards becoming an asset in any organisation. Enquire now and unlock a world of endless opportunities in the digital marketing landscape!

Module 1: Internet Marketing (100 hours)

The skills and knowledge you’ll learn can be immediately applied to enhance your own business and develop an effective web presence. Not a small business owner? Whatever your industry and career path, success today comes from adaptability and a willingness to respond positively to change and keep up with technology. In addition, the marketing principles that you’ll learn are universal. These are powerful business tools for anyone responsible for connecting with others.

Community groups, sporting associations, charities, small and large businesses – all of these enterprises need the knowledge you’ll be developing. Use that knowledge creatively and you will enhance your career prospects – Internet Marketing is a skill set that’s in high demand worldwide.

Module 2: Advertising & Promotions (100 hours)

Advertising and Promotions are all about effective communication. Having a great product or an awesome service is useless if the right people don’t know about it. Many believe it’s the realm of large corporations only, but in this course, you will learn how to create relevant, affordable and effective promotion campaigns regardless of the size of your business.

A relevant advertising and promotion campaign can kick-start a new business or launch plateauing sales to new heights. When times are tough, rather than cutting back, a fresh look at advertising and promotions can breathe new life into your business. This course is for anyone wanting to attract more customers to their business, launch their career in advertising and promotions or add a valuable marketing skill to their CV.

Assessment

Assessments are an important part of your study journey as they help ensure you stay on track and meet the learning objectives of each lesson before moving onto the next. They also help your student support advisor and mentors identify where any further support may be required, so that you get the most out of your course. You will learn via various methods; a combination of reading, undertaking research and watching videos. Assessments might include case studies, quizzes, and written assessments.

Approval & Recognition

The Learning Group is an approved and recognised member of IARC. The IARC is an International association which recognises quality and excellence in education providers in tertiary education.

*The contents are accurate at the time of writing. Get in touch with the course provider for the latest information.

About the Course Provider

The Learning Group

Whether you want to stand out from the competition, move into a new industry or turn your passion into a career, The Learning Group courses are designed to help you get ahead and stay ahead. They have a student-first approach, so you can study your way, when and how it suits you. Their courses are designed to fit in with your lifestyle, so you can continue to work and study at the same time. You’ll be fully supported with access to an allocated student support mentor and their experienced course consultants, who are available to you 5 days a week. The pathway to success looks different for everyone. As a Learning Group student, you will have the opportunity to further study with their well-rounded study program with industry associations and partnerships to deliver personal development and career success. Plus, they partner with industry leading education providers, so you can unlock access to LinkedIn Learning. The Learning Group offers a wide range of onlince courses in Australia, from Aged Care to Zoology, tailored for flexible learning. Their student-first approach ensures you can study at your own pace, balancing work and education. With industry partnerships and LinkedIn Learning access, these courses support career advancement and personal development, making it ideal for those looking to enhance their skills or pivot to new careers entirely, all through online study.
1300 800 003
hello@thelearninggroup.com.au
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