Advanced Certificate in Event Management

Do you envision yourself masterminding unforgettable events, crafting experiences that leave a mark on people's hearts and minds? Keen to harness your skills in planning, coordination and execution to make a name in the event management arena? The Advanced Certificate in Event Management is the ideal springboard for turning your vision of an event planning career or venture into a tangible reality. Dive into the multifaceted world of event management, mastering everything from concept development to logistical planning, marketing and financial stewardship.
Course Provider
The Learning Group
(RTO 22557)
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Study 100% Online

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One-on-One Mentor and Student Support Advisor

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Upfront Payment with a discount or an Interest-Free Payment Plan.

Course Overview

Start Date
Start Anytime
Self-paced. Approximately 700 hours to complete the course, which has seven key modules made up of 58  lessons.
Flexible, online, self-paced learning with dedicated mentor support.
Career Outcomes

This course may be of interest to people working or aspiring to work in or as:

  • Caterers
  • Corporate Events
  • Event Planners
  • Event Coordinators
  • Event Production
  • Food Stall Owners
  • Private Events
  • Restaurant Owner or Restaurant Management
  • Sporting Events
Course Modules

Module 1: Event Management

  1. Scope and Nature of Event Management
  2. Developing the Concept
  3. Physical and Human
  4. Resources
  5. Project Logistics
  6. Marketing an Event
  7. Financial Management
  8. Risk Management
  9. Staging the Event
  10. After the Event

This module explores the fundamentals of event planning and management. Learn step-by-step the various stages of executing an event, including concept development, delivering the event on-time and to budget, to creating a marketing and promotional plan. Discover ways to minimise risk, from both a financial point of view as well as crowd control and food hygiene.

Module 2: Food and Beverage Management

  1. Human Food and Nutrition
  2. Cooking
  3. Kitchen and Food Management
  4. Planning A Menu
  5. Alcoholic Beverages
  6. Tea, Coffee and Non-Alcoholic Beverages
  7. Scope and Nature Of Catering Services
  8. Personnel Management
  9. Management Of Catering Services

This module develops an excellent and sound foundation for working in a restaurant, catering or other food service enterprise. Learn how to manage commercial kitchen facilities (including safe good storage and preparation), and gain an understanding of alternative cooking processes to ensure you can confidently make appropriate decisions on the best approach. Discover how to plan menus for a variety of events and situations, including catering, restaurants and food stalls, and explore ways to manage catering or restaurant staff and what skills are required for best-in-practice waiting staff.

Module 3: Business Studies

  1. Establishment Procedures
  2. Management Procedures
  3. Communication in Business
  4. Problem-Solving
  5. Staff Management
  6. Productivity
  7. Financial Management
  8. Marketing Techniques

This module is designed to provide you with the essentials of business management so that you can make the most appropriate decisions for a business you own or manage for a successful operation. You will gain a better understanding of a broad variety of business procedures, from communications to production to staff and team management and financial management. Discover the different ways of working for a small business, understand how to minimise risk and learn how to manage staff conflict, so you can set the business up for success.

Module 4: Virtual and Hybrid Event Management

  1. Scope and Nature of Virtual Events
  2. Creating a Virtual Event
  3. Creating a Hybrid Event
  4. Content Creation
  5. Building Preparation
  6. Marketing
  7. Managing Finances
  8. Technology Requirements
  9. Evaluation
  10. Special Project

This module will equip you with the knowledge to excel in the evolving landscape of event management, focusing on virtual and hybrid formats. It encompasses the scope and nature of virtual events, guiding you through the creation of both virtual and hybrid events, including content creation and building preparation. You will also learn the importance of effective marketing strategies, financial management and the specific technology requirements for these types of events. 

Module 5: Marketing Foundations

  1. Marketing and the Business
  2. Scope of Marketing 
  3. Target Marketing
  4. The Marketing Mix and Managing the Marketing Effort
  5. Product Presentation and Packaging
  6. Promotion
  7. Product Pricing and Distribution Pricing
  8. Customer Service
  9. Market Research
  10. Organisations - Structures and Roles

This module is designed to enhance your understanding of the fundamental aspects of marketing in business. It delves into the broad scope of marketing, encompassing the basics of economics like supply and demand and the intricacies of target marketing. It then further explores the marketing mix, how to manage marketing efforts effectively, and the essentials of product presentation, packaging and promotion. Key aspects such as product pricing, distribution, and customer satisfaction assessment methods are covered, culminating in practical insights into market research and its role within organisations.

Module 6: Bar Service

  1. Introduction
  2. Alcoholic Products
  3. Non Alcoholic Beverages
  4. Service Procedures
  5. Mixing Drinks
  6. Wine Appreciation
  7. PBL: Establishing a Bar Service

This module delves deeply into the intricate world of bar service, providing a comprehensive overview of both alcoholic and non-alcoholic beverages. It begins with an introduction to various alcoholic products, offering insights into their unique characteristics and origins. The module also covers an extensive range of non-alcoholic drinks, highlighting their preparation and serving techniques. Students will learn about service procedures, mixing drinks, and wine appreciation, gaining practical skills in creating and presenting a variety of beverages. 

Module 7: Time Management

  1. Nature and Scope of Time Management
  2. Obstacles to Time Management
  3. Time Management Strategies
  4. Time Management Assessment Tools
  5. Prioritising Time
  6. Maintaining Productivity
  7. Effective Delegation
  8. Other Time Management Tools

This module explores the nature and scope of time management, identifying common obstacles and equipping you with effective strategies to overcome them. It includes an in-depth look at various time management assessment tools, helping you to understand and prioritise tasks more effectively. It delves into techniques for maintaining productivity, including the principles of effective delegation. It also covers a range of other time management tools designed to enhance efficiency in an educational setting. By the end of this module, you will have a comprehensive understanding of how to manage time effectively, a crucial skill for an events professional.

Course Fees Include
  • All the required study materials and course notes.
  • One-on-one mentor and a student support advisor available to you five days a week.
  • Upon course completion, you’ll receive a Certificate of Completion and a Statement of Attainment for each module completed.
Student Support

You’ll be fully supported with access to an allocated student support advisor, mentor and course consultants, who are available 5 days per week.


Assessments are an important part of your study journey as they help ensure you stay on track and meet the learning objectives of each lesson before moving on to the next. They also help your student support advisor and mentors identify where any further support may be required so that you get the most out of your course. You will learn via various methods; a combination of reading, undertaking research and watching videos. Assessments might include case studies, quizzes, and written assessments.


Upon completing the course, you will receive a Statement of Attainment for each certificate completed and a Certificate of Completion.

Entry Requirements

There are no prerequisites to complete this course. However, you must be able to read, analyse and comprehend, printed information in English, and to write statements and solve problems to complete the course. You must also have reliable access to a computer and a reliable internet connection and have basic computer skills.

Availability of Content

12 months to access the course content (extensions are considered on a case-by-case basis)

Approval & Recognition

The Learning Group is an approved and recognised member of IARC. The IARC is an International association which recognises quality and excellence in education providers in tertiary education.

Have A Question?

Our Course Consultants can answer any questions you may have. They will help you to find the best course for you and your goals and how to enrol.

*The contents are accurate at the time of writing. Get in touch with the course provider for the latest information.

About the Course Provider

The Learning Group

Whether you want to stand out from the competition, move into a new industry, or turn your passion into a career, The Learning Group courses are designed to help you get ahead and stay ahead. They have a student-first approach, so you can study your way, when and how it suits you. Their courses are designed to fit in with your lifestyle, so you can continue to work and study at the same time. You’ll be fully supported with access to an allocated student support mentor and their experienced course consultants, who are available to you 5 days a week. The pathway to success looks different for everyone. As a Learning Group student, you will have the opportunity to further study with their well-rounded study program with industry associations and partnerships to deliver personal development and career success. Plus, they partner with industry-leading education providers, so you can unlock access to LinkedIn Learning. The Learning Group offers a wide range of online courses in Australia, from Aged Care to Zoology, tailored for flexible learning. The Learning Group offers a wide range of online courses in Australia, from Aged Care to Zoology, tailored for flexible learning. Their student-first approach ensures you can study at your own pace, balancing work and education. Among these offerings, the Digital Marketing Course stands out for those interested in harnessing the power of the Internet for business success. With industry partnerships and LinkedIn Learning access, these courses support career advancement and personal development, making it ideal for those looking to enhance their skills or pivot to new careers entirely, all through online study.
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