Double Diploma of Social Media Marketing (10904NAT) + Marketing and Communication (BSB50620)

Upgrade your career in digital and social media marketing with the Nationally Recognised Double Diploma of Social Media Marketing (10904NAT) + Marketing and Communication (BSB50620). Learn how to create marketing plans, develop social media strategies, establish organic and paid social media presences, plan and manage conversion strategies, and more.
Course Provider
The College for Adult Learning
(RTO 22557)
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Nationally Recognised Qualification

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Flexible Online Delivery

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Upfront payment or from as low $57 per week on a flexible payment plan.

Course Overview

Start Date
Start Anytime
Part-time: approx 16 - 18 months. Full-time: approx 14 months.
100% Online
Career Outcomes
  • Social Media Marketing Manager
  • Digital Marketing Manager
  • Marketing Manager
Course Modules
  1. NAT10904001 Plan, implement and manage content marketing
  2. NAT10904002 Plan, conduct and optimise organic social media marketing
  3. NAT10904003 Plan, manage and optimise paid social media advertising
  4. NAT10904004 Establish, build and leverage a personal brand on social media
  5. NAT10904005 Plan, implement and manage social media conversion strategies
  6. SIRXMKT006 Develop a social media strategy
  7. BSBPMG430 Undertake project work
  8. BSBMKG541 Identify and evaluate marketing opportunities
  9. BSBMKG542 Establish and monitor the marketing mix
  10. BSBMKG552 Design and develop marketing communication plans
  11. BSBMKG555 Write persuasive copy
  12. BSBFIN501 Manage budgets and financial plans
  13. SIRXMKT007 Develop a digital marketing plan
  14. BSBCRT512 Originate and develop concepts
  15. BSBMKG545 Conduct marketing audits
Course Fees Include
Course Entry Requirements

The Diploma of Marketing and Communication (BSB50620) requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:

  • BSBWRT411 – Write Complex Documents
  • BSBCMM411 – Make Presentations
  • BSBCRT412 – Articulate, Present, and Debate Ideas
  • BSBMKG433 – Undertake Marketing Activities
  • BSBMKG435 – Analyse Consumer Behaviour
  • BSBMKG439 – Develop and Apply Knowledge of Communications Industry


  • Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of the course provider’s learning coaches.

Find out more in your course guide, or speak to one of the provider’s learning consultants.

*The contents are accurate at the time of writing. Get in touch with the course provider for the latest information.

About the Course Provider

The College for Adult Learning

The College for Adult Learning formed as a Registered Training Organisation (RTO) in 2009, and through their dedication to outcomes-focused, practical training solutions with unparalleled support and flexibility, they’ve been making a real difference in thousands of lives over the last 10 years. This institution was founded by a team of dedicated senior executives from the TAFE/University sector inspired by adult learners across Australia desperate for relevant courses, tailored learning, practical study options, comprehensive support, work-ready skills, and real outcomes. The College for Adult Learning specializes in online courses, offering advanced diplomas and certificates in fields such as Business, Human Resource Management, Leadership, and more since 2009. Designed for professional growth and flexibility, these online courses cater to a variety of career aspirations, allowing learners to enhance their skills conveniently from home.
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