Bachelor of Applied Business (Marketing Major)

Study Bachelor of Applied Business (Marketing Major),
100% online from the comfort of your own home

  • Study Now

    Pay Later with HECS-HELP

  • Nationally Recognised. This Course is Recognised Australia Wide

  • Study Now, Pay Later. HECS-HELP is available for eligible students

  • No Upfront Costs or Deposits. Please make an enquiry for more details

  • Super Flexible. This course can be studied 100% online

Course Details


Bachelor of Applied Business (Marketing major)


3 years full-time, or part-time equivalent.


100% Online

Intake Dates

Please submit an enquiry for specific dates.

Payment Options

Eligible students can study this course using HECS-HELP or the course can be paid for in full. For more details please make an enquiry.


La Trobe University RTO# 3899 - Online Courses Delivered By Didasko | RTO#22099

Become a High In-Demand Marketing Professional

Are you seeking a dynamic career in the world of business, where you can unleash your creativity and make a difference in the success of any business? Get set to stand out from the crowd, and obtain business success with the Bachelor of Applied Business (Marketing Major). This nationally recognised online course will provide you with a foundation of business and key marketing skills. The skills and knowledge you will learn during this course are highly desirable in a wide range of roles in the business world. This qualification is also suitable for those seeking to change careers, move into a new marketing or sales-related role, or start their own enterprise; and will find the content of this course invaluable. The Marketing major is designed for roles requiring a good working knowledge of research skills, market and consumer analysis, media planning, and marketing strategies. This is also invaluable when working with external media and marketing-related agencies.

Three Exit Points Should Your Circumstances Change

This course gives you the greatest of flexibility with its unique ‘nested’ qualifications. Should you choose to leave your course, for whatever reason, La Trobe’s online applied degrees can ensure that all your hard work is not in vain. After satisfactorily completing year 1 of your course, and you then choose to exit your studies, you will be awarded an Applied Diploma. Similarly, after successful completion of year 2, should you exit at this point, you will be awarded an Applied Associate Degree. And of course, an applied Bachelor’s degree awaits you when you complete all three years.

Please note that you will achieve one testamur only, and it will be for the highest achieved qualification. Naturally, your biggest benefits come from completing year 3 and achieving your Bachelor’s degree.

You can check out the course details, career pathways, payment options, requirements, and more by simply making an enquiry now to receive your free course brochure.

HECS-HELP – Study Now, Pay Later

Want to upgrade your career, but don’t have the money to pay for the course upfront? No problem! The Bachelor of Applied Business (Marketing Major) is HECS-HELP approved, so if you don’t have the money to pay for the course upfront you can use a HECS-HELP loan from the government to pay for your course and study now, and then only start making repayments back from your tax once you have a job and are earning over $46,620 per year.

Take the first step today to career success! Simply submit your enquiry today to get started.

  • Awards and Recognition
  • Recognition of Prior Learning (RPL)
  • Course Provider
  • Career Outcomes
  • Modules

La Trobe University and The Didasko Institute have won the Educational Publishing Awards Australia for three consecutive years since 2018.


Students who have studied at tertiary level elsewhere, or who have relevant studies or work experience, may be eligible for RPL (credit) towards this qualification. Each college has specific criteria it is willing to accept for RPL (credit) purposes so credit amounts may vary.

To be considered for RPL you will need to submit an RPL application form and if approved an amount of credit (varies from application to application) will be applied to your course which may knock up to 1 year off your degree.

To find out more about RPL simply make an enquiry now.

La Trobe University

La Trobe University is passionate about making a difference to their student’s lives. Fully audited and compliant with government requirements, we are fully focused on delivering the best possible online learning experience. You can be confident that we have been – and plan to be here for many years to come. La Trobe University’s learning outcomes focus on employability to best prepare students for the highly competitive business world.

By completing the Bachelor of Applied Business (Marketing Major), you’ll open up a range of career roles including the following:

  • Administration Manager
  • Entrepreneur
  • Executive Personal Assistant
  • New business start-up
  • Office Administrator
  • Office Manager
  • Product Manager
  • Project Assistant
  • Administration Officer
  • Executive Officer
  • Manager
  • Program Consultant
  • Program Coordinator

Expected salaries range from $50K-$100K p/a.


  • Core Subjects:
    CSE1SPX – Sustainability Practices
    BUS1BFX – Business Fundamentals
    BUS1AFX – Accounting and Finance Fundamentals
    MKT1MDX – Marketing: Stand & Deliver
    MGT1OBX – Working with Others
    MKT1ADX – Advertising in a Digital Age
    BUS1OPX – Office Professional
  • Electives: (You can choose 1)
    CSE1ITX – Information Technology Fundamentals
    BUS2WDX – Manage Diversity
    BUS2PMX – Project Management
    MGT1FOX – Foundations of Management


  • Core Subjects:
    MKT2MRX – Market, Audience & Social Research
    MKT2BBX – Digital Branding & Retailing
    BUS1ABX – Analysing Business Data
    BUS2BIX – Business Innovation
    LST2BSX – Introduction to Business Law & Ethics
    BUS1BUX – Investigating Economic Issues
    MGT2IMX – Managing Across Borders
    MKT2CBX – Consumer Behaviour


  • Core Subjects:
    BUS3DBX – Digital Business
    BUS3ENX – Entrepreneurship
    MGT3LWX – Leadership
    MKT3IMX – International Marketing
    MKT3SOX – Social Marketing
    MKT3SMX – Strategic Marketing
  • Electives: (You can choose 2)
    BUS3SVX – Service Management
    BUS3WLX – Work-based learning project
    MGT3OCX – Organisational Change & Development
    MGT3SMX – Strategic Management

For more specific info about each module, please make an enquiry.

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